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6 Inspiring New Packaging Designs

Brands traditionally follow a steady evolution in terms of product packaging design. Lately, however, products seem to be changing looks at a much faster rate as product packaging redesign becomes a major driver in the transformation  of many great brands. One of the main drivers behind this seemingly short life cycle of product packaging is consumer demand. People are constantly looking for  ‘new and improved’ in every product.  Here are examples of recent product packaging redesign from package design website The Dieline.

For more packaging design ideas, checkout also our related posts of the following topics:

#01- Huggies
Kimberly-Clark will soon introduce a brand new look for Huggies with a total redesign of all packaging across the baby care range. The redesign was the first for eight years and focuses on embodying the emotional values of the Huggies brand. These values are based on a robust and exciting promise of offering real-world solutions to mums who want to make the best of everyday moments with their baby.The new packaging also incorporates an evolution of the Huggies logo itself, including a child’s hand splat icon intended to enhance the emotional qualities.

BEFORE: Below is the old packaging design

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new packaging designs

AFTER: Below is the new packaging design

new packaging designs

new packaging designs
More about this New Huggies Packaging Design

#02-Cadbury Dairy Milk
The new product packaging design of Cadbury represents the “Creation of a global iconic brand identity design for Cadbury Dairy Milk with sub-brand rejuvenation and innovation.”

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More about this New Cadbury Packaging

#03- AussieMite
The new identity and packaging for AussieMite aims to create a distinct and premium brand identity to take it to the next level and set it apart from the rest of the category.The product is a natural yeast extract made from premium GM free ingredients, sourced from responsible farming practices.

BEFORE: Below is the old packaging design

new packaging designs

AFTER: Below is the new packaging design

new packaging designs

04- Bavaria
Bavaria’s new packaging redesign displays the name Bavaria more prominently. It also uses an almost monoschromatic blue background which will definitely help the brand stand out from other brands and be better noticed in refrigerator cases and store aisles.

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More about this New Packaging for Bavaria

05-Kraft Natural Cheese
If you’ve walked through the refrigerated dairy section lately, you may have noticed the new packaging for Kraft Natural Cheese.

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More about this New Cheese Packaging

#06- Ella
A redesign for a low fat dairy products “Ella” from “Mlekara Subotica”.  Since the product is mostly consumed by women, the design has elements that remind of women magazines and fashion iconography. The new packaging aims to inflect the consumers expectations and make them more aware of the nature of this product.

BEFORE: Below is the old packaging design

new packaging designs

AFTER: Below is the new packaging design

new packaging designs
More about this Packaging Design

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3 Comments

  1. It is amazing how many brands are changing there packaging these days. I understand the new and improved factor these companies are going for but at the same time I just hope they realize that the “nostalgia” factor IMO works very well with many products.

    Like the throw-back cans of Pepsi that came out late last year. I loved it personally.

  2. I understand that but where does it take us?

    Everyone is beautiful if you squint a bit. :)

  3. The Huggies packaging is amazing. Packaging Center specializes in designing and manufacturing customized packaging solutions for many businesses.

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