35 Funny Guerrilla Billboard Ads from Around the World
People love to be entertained. That is why laughter has an enormous power when it comes to advertising. The use of humor in advertising campaigns does not only get the attention of consumers, it also make your product or service easier to recall or remember. If there is one advertisement that you seem to remember up to this day, I am sure it is one of those funny ads you saw on a billboard while driving on a highway.
One of the most effective ways to get get noticed is through the use of guerrilla marketing techniques. Because guerrilla marketing is unusual and more unpredictable than traditional marketing activities, they can be more memorable and produce a bigger impact. Here are 35 funny ads that make use of humor to get the attention of people. Some of them are not really billboards but other forms of outdoor ads like guerrilla marketing. To know more and get to the source of each image, just click on the preview image. Have fun browsing through these cool billboard ads!
- We also recommend that you check out these funny advertisements that you will surely find hard to forget.
01-Nikon D700 Guerrilla Style Billboard
Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand’s D700 model in Korea.
02-Swiss Skydive Elevator
Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before.
03-Get Them off Your Dog – People As Fleas
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive ‘floor sticker’ in an Jakarta shopping center .
04-Fitness First – Wait Watching
No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally – when they take a seat at this Rotterdam bus stop.
05-Strip Club Pole Position
Life like print ads are sweeping the world’s most prominent cities. In Paris, String fellows strip club have put the pole into pole-dancing by cleverly designing their print campaign to work with existing lamp posts throughout the city.
06-Duracell bus ad in New Delhi, India
07-Indonesian Railways: Giant Cleaver
Many accidents happened on train crossing gate in Indonesia. Instead of putting unusual notice board poster (that people never notice), they installed a giant cleaver shaped poster on the gate to remind people about the danger. The copy says, “Don’t be reckless, Stay safe.”
08-Royal Canin: Drooling dog
Two billboards were placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog on a plain white background that looks directly to the billboard in front of him.
09-Sirius: 100 Percent Commercial-Free Music via Satellite Radio
10-Virgin Atlantic: What brings you to London?
11-McDonald’s: Billboards 200m-197m
12-Panasonic Nose Trimmer: Baldy
These billboards were built around actual electric wires and poles to amusingly yet convincingly dramatize the need for Panasonic nose hair trimmer’s safety cutting system.
13-Rejoice Tangle-Free Shampoo
To illustrate Rejoice shampoo’s capability to disentangle frizzy hair, a giant comb is placed among spaghetti of electric wires and cables.
14-Hansapark: Are we there yet?
To keep kids and adults alike from asking “are we there yets?”, these billboard posted on your way to this park will make your trip less boring.
15-Interactive Sharpie e-cast Billboard
Many of us have a fascination with graffiti art, and we sometimes even look over our shoulders to make sure no one’s watching when we scratch out our initials in a freshly laid slab of cement — or carve them into a wooden desk — or even scribble profanities across the stall door in a public restroom.
16-McDonald’s: Four Bucks is Dumb
McDonald’s ad campaign takes a non-too-subtle jab at Starbucks. The ad says “large is the new grande” or “four bucks is dumb.”
Guerrilla billboard ad for an insurance company showing that life is full of surprises so you better be ready and insured.
18-Koleston – Outdoor Ad
To promote the line of Procter & Gamble’s Wella Koleston Hair Care Naturals hair colorant, H & C – Leo Burnett Beirut did this creative piece of outdoor where the woman’s hair, die cut out of the billboard, allows the color variations of day and night shine through.
19-Pacific Airlines: The sky has never been cheaper
20-T-Mobile: Don’t Drop Your Girl
No one has fewer dropped calls in New York.
22-Copenhagen Zoo: Snake Bus
Giant constrictor snake squeezing complete Copenhagen citybus.
23-Chili Club: Man on Fire
24-Don’t be stupid, protect yourself. Use condoms.
25-Denver Water: Use only what you need
A brilliant reminder for people to conserve water.
26-Formula Toothcare Billboard
Formula Toothcare “builds strong teeth.”
In North Carolina, there is a successful supermarket chain, called Bloom. Amongst the large variety of regular groceries and specialty products it sells are several signature products. These include two-ounce gourmet cookies and “Bloomberry” jumbo muffins.
28-”The Back Seat’s No Safer. Belt Up”
Here is a unique way to remind people to buckle up in the back seat. Created by Clement BBDO in Austalia, this billboard displays a huge slingshot in 3D which appears to propel a passenger into the air. The message is clear, belt up or your body will be slinged.
29-Transparent Billboard from Nike
30-DHL Billboard Box
A giant package box in the middle of a highway.
31-Mini Cooper Comes in Boxes
A Christmas guerrilla campaign with huge cardboard boxes around Amsterdam promoting mini.
32-Transparent Billboards for Sony PSP
33-Sony Pictures 2012 Movie: Flooding the subway
Campaign of the film’s release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana – Rio de Janeiro, where a patch of about 45m on each side simulates a flood the subway.
34-Peter MacCallum Cancer Centre: Break
A cool and not-easy-to-ignore reminder to take a break from the sun.
35-Bic Billboard: Gardener Required
Bic developed this creative outdoor advertisement for their razors. The billboard is blank except for a small logo, but without it, the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. The only draw back is the constant trimming of the lawn.