Wine packaging design plays a major role in wine branding. Especially when a new wine is being introduced to the market, the label design can in fact, make or break the success of the brand. No matter how excellent the quality of the wine itself, the packaging design is the first thing that customers see and become the basis of most customers when deciding to buy the wine or not. Thus, the work of a graphic designer is very crucial to the success of a a wine brand. To make a brand stand out, many designers have come up with unique and creative wine packaging designs. In this roundup, we gather 26 unusual wine packaging designs where you can draw inspiration from. To know more about each design and view more and enlarged pictures, just click on the preview image.
01-Honeymoon by Lauren Golem
Honey Moon is a promotional wine bottle that would be sent out for the first day of summer. The concept is based on the the first full moon in June, which occurs near the first day of summer. It is seen as the most optimal time to harvest honey and thus, called the honey moon. The bottle would be sent to new clients, as we start our honeymoon for our sweet new business relationship. I also developed the typeface that was used for the logo.
02-Down Under by Serhat Ferat (Student Work via Lovely Package)
For a range made to be sold mostly overseas, a playful, yet clean typographic approach was taken on the Australian cheekiness and playfulness. A range of four varieties and a carry bag was created, all in the same style.
Pitch proposal for the rebranding & new packaging of Rosé & Vinho verde of Lagosta Wines. Lagosta (Lobster) is a fresh summery wine that goes well with all kinds of fish and sea food. The proposal of the bottle aimed to recreate and modernize the traditional “Mateus Rosé” bottle while aiming for a more sophisticated audience.”
04-Versus Wine Pouch
Saflite Packaging of South Africa, a division of Astrapak Flexibles, developed the pack in concert with its first commercial user, The Company of Wine People. That South African firm packs Versus Unplugged—white, red, and rosé—in the 2-L pouch and markets it at supermarkets in South Africa.
05- Oronoco Rum
Oronoco is a distinctive rum imported from Brazil that challenges traditional notions of rum. The package communicates Brazilian provenance through the map design embossed in leather. The slender bottle shape and cap design communicates masculinity in the premium rum category. The most innovative feature of the package is the embossed leather wrap. The technical challenge was to find the correct type of material as well as an adhesion method.
06-Sav by Stockholm Design Lab
“A sparkling elixir reminiscent of spring. From the virginal wine-making region of Jämtland. Original recipe from 1785. Made of birch sap. Stockholm Design Lab has created the total identity inspired by the birch and the northern Scandinavian pureness.”
07-Mini Garage Winery (via thecoolist)
As long as you don’t store these wines in your garage (especially next to the turpentine), you’re in for a tasty treat of packaging design. The Mini Garage Wines and Brandies by Anthony Hammond have a literal conception– Hammond’s wine is produced in a former tractor shop in Germany. The packaging is amongst the most creative on this list, although we’re skeptical on their ability to preserve the original flavor of the product. Perhaps its the condition of the rusty turpentine cans in our own garage…
Extremely innovative and amazing packaging that stands out from every other wine bottle on the shelf. “The Bootleg Wine Collection is outfitted in a sleek, shrink wrapped bottle that looks like leather with a zipper that runs the length of the bottle.”
09-Volute: Aluminum Bottled Wine
Volute Wine is a uniquely packaged French wine – they’re bottled in aluminum instead of glass. Not only is the bottle aluminum, but its smaller single-serve size makes it portable and nice for more casual parties. They are one-fourth the volume of a 750mL standard wine bottle. Why aluminum? Volute claims it’s functionally identical to glass, yet has a lower carbon footprint to glass and requires less weight/material per bottle than glass.
10-WineSide Trial-Sized Wine
WineSide created these sample-sized tubes of wine so consumers could better try before buying–especially useful if the bottle is expensive. The engineered glass tubes have screw tops and are made to protect the flavor of each wine. They offer a range of different wines, from Chateauneuf du Pape to Muscat in sizes of 6cl or 10cl tubes.
11-Electroluminescent Liquor Packaging
Ballantine’s “Listen to Your Beat” campaign includes an electroluminescent label with graphic equalizer display. Designed by London-based “The Core,” this label is more evidence of a trend towards animated, self-illuminating liquor labels. Similar to these battery-powered T-shirts, audio references seem to occur frequently in youth-oriented liquor packaging.
12-Let It Grow Wine Bottles
Brazilian design firm LetItGrow wanted to reach out to their clients with a special gift. The designers took 100 empty wine bottles, painted them white and then illustrated each bottle by hand. Before delivering the unique work of art, they wrapped each unit in a vacuum-sealed black plastic label with a description about its contents.
13-Boarding Pass Shiraz
The front label is essentially a boarding pass with the travel details replaces with information about the wine. This 2005 Shiraz has been a big hit in the world of packaging design, encompassing the entire air travel experience in one bottle.
Designed by Romulo Castilho DolceVite Wines features fireworks display for their packaging. These Brazilian wine labels explode with color, gold for the light and purple for the dark.
15-Lazarus Wine’s Braille Wine Bottle
16-G&J Greenall’s Bloom Gin
17- USB (Port) Wine
18-B Frank Wine
19-Buddy Mulled Wine
20-The Wine Case Lamp by Ciclus
22-Neil Ashmead GTS
23-Alpha Box & Dice
24-Lunar Vine Wine
26-Urban Influence Holiday Promo 2009