Milk plays an important role in people’s goal of eating healthy and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. This is reflected in the packaging of milk in terms of portability and labeling. Most milk’s packaging are focused on the fat content of each brand, having different color or design for example for each type of milk (whole milk, non-fat milk, skim milk, so on and so forth). Also, white remains to be the most dominant color of milk packaging since this color represents milk’s purity and health value. Most milk packaging designs also remained to put value on eco-packaging, with most of them using materials that are recyclable.
The images below are just low-resolution preview of the packaging designs. To view them in high-resolution format and to know more about the specifics of each design, simply click on the preview image.
By the way, you may want to also checkout our roundup of mouth-watering chocolate packaging designs or some sustainable and recyclable packaging designs.
01-MLK-Designed by Depot WPF Branding Agency, Russia
This packaging makes use of natural farming patterns – a family farm, where the products are produced in a traditional way. Illustrations are hand-made (with a pencil) which enables to stress the hand-made production process. In addition, a pencil technique makes the image “soft”.
02-Soy Mamelle by Kian Brand
A packaging concept of Soy Milk aimed at informing regular milk consumers that milk obtained from natural plants is as good as cow’s milk.
03-Organic Farm by Lindsay Perkins, Savannah College of Art and Design
The designed packaging was inspired by a small, local, organic farm in rural Maine.The idea behind the design is to do sustainable, organic, label free packaging.
A new look for Schroeder that aims to communicate on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk. The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language.
CALPIS is made from non-fat milk fermented slowly by adding microorganism including lactobacillus unique Calpis. The cultured milk produced in such manner is called Calpis Cultured Milk.
06-Spotted Cow by Motto
The intent behind the design of the Spotted Cow brand was to be playful, youthful, and based around good ol’ milk mustaches and spilled milk. The design inspiration came from childhood memories of finding images in clouds. A splash of milk in the shape of a cow yielded the ideal design solution.
07-Mew by Default
A new cereal soy milk product to market to young, urban people who enjoy a fun lifestyle. The packaging shows a fun activity for each flavor.
08-Milk Packaging by Audrée Lapierre (Student Work)
The concept for this packaging was to come up with a design using nutritional facts about the food product. For the milk carton, four sides was used to inform about the caloric ratio, nutrient balance, ingredients and amount per serving. The diagrams and data visualizations give important and useful information. For example, they quickly show if a food product has a higher proportion of fat.
09-Milk Carton Concept by Raw Edges
“These three different milk cartons distinguish between the rates of fat in the milk by using form rather than color. The form of the milk cartons reflects in a way on the milk’s texture and smoothness. The two back folds are used as the carton’s handle, while the two in the front function as the spout.
10-Arla Milk Bottle by Neumeister
A portable milk bottle that fitted the lifestyle of younger people on the go.
11-LAIT Designed by Marc Praquin
The white, blind embossed packaging really helps give this milk product a sense of health and purity.
12-Gotta Moo by Narani Kannan
Gotta Moo focuses on the most eco-friendly method for milk packaging. This greener milk packaging solution would be made out of Sugarcane Bagasse molded pulp paper, coated inside with sugarcane lignin and printed with vegetable based inks, all based on food safe materials.
13-Good Milk by Studioin
Milk contained in aluminum cans have advantages such as light weight and strength, aesthetic appearance and compactness. Aluminum cans fully preserve the natural taste and quality of the product and are easily opened. Because of the new design of the packaging, milk may not be just served at home but also taken along anywhere.
14-Milk, Man by Ben Stevens
The idea was to create a milk package that would appeal to the modern consumer by using a smaller sized and more portable bottle. The final product is a no-fuss, cheeky take on good ol’ fashioned milk.
15-Milko by Alfonso Sotelo
This packaging made use of aluminum cans so you can take milk anywhere you want. To identify that the drink is milk, the designer decided to add utters in the can design. The different colors were used to help identify the different kind of milk and flavors.
16-MilkIt by KTSMN – The Brand Bureau
This pitcher packaging for fresh cows milk is intriguing and easy to use and reuse.
17-Organic Valley Milk by Portfolio Center Students
18-Cravendale Milk by Sanna Annukka
19-Whole / Whale Milk by Alessio Sabbadini
20-Woolworths Dairy Packaging: 2L Milk Carton
A milk carton that highlights innovation, convenience and functionality in an effort to create sustainable milk packaging. It borrows the bag in box concept that wine packaging has adopted. Having a tap fitment and handle makes for easy pouring and handling.
21-Lancaster Dairy Milk Packaging by Danielle Hop
This packaging aims to promote a modern milk company that encourages recycling by using glass milk bottles. Vintage colors and feel were incorporated in the design to make it interesting.
22-The future packaging milk.
Designed as a “bag in box” where pockets were formed by three layers of LLDPE and an outer carton of 200grams which provides structure and convenience in serving. A solution that makes it easy to use, separated from the cardboard and plastic,making this packaging almost 100% recyclable.
23-Aluminum One Way Ecological Milk Packaging
A case for 6 bottles made up of recycled molded egg carton like material that is 100% recycled/biodegradable packaging material. The bottles are totally recyclable aluminum one way milk packaging.
24-Milk Packaging by Edna Machkovic
Graphic design for milk packaging. The designs reflect the three different series of pasteurized milk, which vary based on milk fat content.
25-Milk Packaging by Rebecca Chambers
The concept behind this package design is to encourage consumers to place milk horizontally in the fridge. If milk is kept in the door, the milk goes out of date quicker. Both ergonomics, economics and an environmentally friendly materials (if massed produced) were all considered.
26-Organic Valley Eco-Friendly Milk Bottle Package Re-Design
27-MOO Organic Milk
The concept behind this package is the juxtaposition of vintage and modern, keeping the design clean, fun and friendly.
28-New Kirkland Milk Jug Compressible packaging prototype
A prototype was made with sustainable plastic and a biodegradable milk to revolutionize the way we package milk and use refrigerator real estate.
29-Good Day Milk Packaging
30-Oberweiss Dairy Company
A system of labels for a basket of six 11 oz. bottles of milk. Three types of milk (skim, 1%, and 2%) are featured in this carrying case. The pastel labels reflect the psychologically associated colors of milk types, as well as showcase the premium factor when set against the white milk.
Artwork for an eco-friendly alternative to British Airways in-flight milk packaging.
A new dairy called “od” – (Hebrew for More).