Tips for Good Typography in Graphic Design
Typefaces and typography (the use of fonts, if you prefer) is probably the aspect that every designers, particularly web designers, that could need some more work. Some of us (including myself) just make do with the common font types like Verdana, Times New Roman, Arial, Myriad, etc.) or much worse, just throw in some weird looking typefaces without considering if it’s appropriate at all.
Designers should consider typography as an important part of their design master-plan. A lot of improvements in design can be achieved with better understanding of fonts and its attributes.
Here are 11 essential tips for good typography in Graphic Design by Spoonfed Design:
1. Remember to use grid-based layout
2. Be consistent in your alignment
3. Don’t be constrained to the paper
4. Pay attention to spacing, margins, kerning, and leading
5. Contrast is important. The text need sto be strong enough to be visible, but not so strong that it becomes distracting.
6. Try overlapping text and graphic elements. It won’t work in every layout, but sometimes it can look very clean and organized
7. Switch it Up, But Be Consistent at the Same Time
8. Make a Harmony With the Graphic Elements
9. Make it Interesting by using colors and repetition technique
10. Remember the hierarchy. (The hierarchy is the term used to describe the variation in typographic elements such as headings and text. In other words, this means that you need to have a variation in sizes and weights between headings and body text.)
11. White Space: Nothing is Everything. White space provides a professional and minimalistic feel, but it can still be incorporated into a complex layout.
Read the article by Spoonfed Design, titled 11 Essential Tips for Good Print Typography at: http://www.spoonfeddesign.com















Great post, thanks for sharing. I think as you show, its so much about taking the time to be careful with things like leading and kerning. Attention to detail is absolutely crucial.
I have wrote a response here…
http://www.freddesign.co.uk/2009/12/archive/rules-for-good-typography/