Packaging design is one of the aspects that influence consumers when buying certain products. To compete with the so many brands in the market today, a product should stand out from the rest while in the supermarkets or shops. One of the elements used by designers to make product packaging stand out is by using purely fonts and text in their packaging designs. This type of design puts less concern for readability and more emphasis on using type in an artistic manner. Type is combined with negative space, graphic elements and pictures, forming relationships and dialog between words and images.
Here are 25 best packaging designs using typography as the main element in design. If you like these packaging designs and would like to learn more about them, just click on the text link found below each preview image. Most of these packaging designs are from TheDieline.com, LovelyPackage.com and Behance.Net.
01- OZ Vodka
OZ VODKA is a 100% vodka made from grain, triple distilled and purified Through a process of seepage varied to obtain a premium vodka of incomparable quality. This vodka has been produced in Canada and bottled in Chile by Viña Francisco de Aguirre.
“The namesake and Persian-American chef of the Chicago-based cook shop, Azita has developed a number of food-related products since her store’s inception in 2007. From a series of hot sauces, to a set of limited edition dry rubs produced for partners and patrons, her expressive aesthetic and playful typography have become signature elements of the Azita’s brand.”
03- Soso Salt
“Soso is a brand of high quality salts, which come from a salt mine located in a natural reserve in the south of Spain. The client was looking for a distinguishing container that could be used both to store salts and as a salt cellar. An egg is the perfect container, as its own shell is the packaging, so it was decided that an egg shape would be reproduced. The project and the brand were named Soso, which means ‘lacking salt’ or ‘short of salt’ in Spanish.”
Lovely concept from this gift service – Toast-its. Instead of sending a card, you can send a bottle of wine chosen from their range of label designs, then sign the back yourself for the personal touch.
05- Hartford Reserve
More work from United* for A&P: ”United* & A&P redefine the North American private label premium brand with a nod towards the retailer’s founder.”
06- Sivaris Rice
“The brief for the packaging for SIVARIS was twofold: to raise product awareness and profile, and to do so with a considerable economy of means. To achieve these goals, we based the graphic design exclusively on typography and color to distinguish the different varieties of rice. The packs are made with tubes and lids already existing in the marketplace, with the graphics are laser printed on kraft paper labels which are then adhered to the tube.”
“Montreal-based agency Sid Lee launched Functionalab, a 100-product health and beauty line and retail space that lives as a shop within a shop at the high-end women’s retailer. Founded by Montrealers Erick Geoffrion and Francis Maheu, Functionalab makes personalized nutritional supplements with a beauty twist, which it calls “nutricosmetics.” Functionalab products are sold in stylized packaging with two-letter product names resembling the periodic table of elements.”
08- Happy Planet Shots
“Much time and effort was spent creating a bottle that was not only unique, but also environmentally-responsible and cost-effective. The result is a tall, slender, square-sided bottle with a full shrink-wrap film enabling total coverage of the bottle with graphics. The illustrations clearly depict the benefit of the shot; a shield for immunity, a sun for glow, a first-aid cross for detox and a lightening bolt for energy.”
09- Graphos Playing Cards
“Graphos Playing Cards are designed to inspire other designers, and also lay people to be more attuned with design through an increased awareness of the importance of typography in a fun and easy-to-understand way. Each card from the deck of Graphos Playing Cards will tell the unique story of a specific area of focus in typography. All spades highlight on the importance of “anatomy”; hearts on “classification”; clubs on “glyphs”; diamonds on “type setting”. Fonts are focused on sans serif, serif, script and decorative.”
This packaging design was conceptualized by a few students in Package Design BFA who are studying at the Fashion Institute of Technology in New York.
12- Trixey Gentleman’s Club
“Branding for an art-deco, Chicago jazz club style restaurant. The logo is written in a new font, specifically made for this project, inspired by the Chrysler building. The branding consist of different sets of block typography over art-deco patterns and frames, trying to import the style into modern Hebrew.”
13- Speedo LZR
“The packaging line took on a more modern look with white/silver colors and minimalist typography emphasizing the world breaking times each Speedo athlete achieved. Every package featured a world record time and story which tied back to a LZR website. On the website, users could study training schedules, review/buy product, interact on live chats with athletes, and most importantly keep track of personal LZR times in a member section.”
“Treo is a Swedish classic of the 50s and 60s, and has a very well known design. The packaging needed to become more explicit and modern without losing its iconic power. Small adjustments of typography and color were made. An image that gives the impression of a tablet quickly and easily dissolving in water.”
“We drew our creative inspiration from the depression era. For typography, we wanted to evoke a no frills, tough times feeling, and after reviewing a few options we decided on a typeface called Memphis as the primary font for the identity. Memphis is a classic Slab serif designed in 1930 by Rudolf Wolf.”
16- Blossa Glogg
“A bottle that is shorter and rounder than other Blossa products. The shape of the bottle is kept from year
to year, with the colors and typography changing to reflect that particular year’s design and flavor.”
17- L’Oréal Professionnel Homme
18- Belvoir Fruit Farms
19- Scent Two
“After the first fragrance by Comme des Garçons and the UK Monocle magazine, Scent One: Hinoki, got to the market and became a real hit, they decided to continue the success and launched a new scent. The name of the latest product is simple, Scent Two: Laurel, and it brings back the memories of victories and inspiring aromas of laurel wreaths.”
20- Big Catch
21- Coco Treat
22- Saddlers Creek Wines
23- La Compagnie de Provence
24-San Mauro Extra Virgin Olive Oil
25- Black Magic Wine